Social listening is the process of analyzing, tracking and responding to the conversations about your brand on the social platforms. It is a vital component of audience research that gives a significant reflection of the brand’s stature in the...
We have been marketing through social media for quite a long time. We have hundreds of followers who like, comment on our posts or share them. But have you ever wondered what makes them like your posts and shares?...
Mark Zuckerberg always greets us with new surprises and now it’s the Facebook stories. Launched in March 2017, Facebook introduced this innovative feature just after Facebook Live. But, we haven’t yet fully understood its significance in the business front....
The face of marketing has changed over the years. Traditional forms of marketing have given way for a more digitized way of marketing. There has been a steady breakaway from analog to digital and thus, the way marketing was...
Over the past decades, social media has engulfed the entire life of the marketers. These networking platforms have established themselves as the most authentic business marketing channels and hence this arrangement has given rise to use a number of...
With over 291 million people on Pinterest, Pinterest marketing is going to be extremely ‘Big Thing’ this 2019 and as predicted by marketing experts it’s going to stay here in the coming years too and make a huge difference...
The method of funnel analysis is crucial for getting to know the steps needed for reaching a decision for sales by determining how many users can get through the layout. These steps together make up for a funnel as...
With the increase in mobile usage day by day how can you not think of marketing your products and services through something mobile friendly? Instagram TV or IGTV takes you to an altogether different experience compared to any traditional...
Along with Facebook, Twitter and LinkedIn, Instagram has also made an impressive mark on the marketers as one of the biggest social media channels right now. The recent statistics reveal that Instagram has over 1 billion active monthly users...
Facebook Watch Party is one of the most innovative features introduced by Facebook that allows the Facebook groups to watch pre-recorded or live videos together. Now, group admins can hold a live screening or present pre-recorded videos to the...