Mark Zuckerberg always greets us with new surprises and now it’s the Facebook stories. Launched in March 2017, Facebook introduced this innovative feature just after Facebook Live. But, we haven’t yet fully understood its significance in the business front.
Just for example, my friend has recently launched a business and she is wondering what it is? Will Facebook stories feature help her in marketing?
Well, this is not her problem alone. A large number of newbie marketers are always speculating whether this Facebook feature will be beneficial for them or not.
Hence, to give you a more detailed insight, we have collected information on Facebook stories, advantages of the feature and importance of it in digital marketing.
First, let’s take a look below to find out what is Facebook Stories?
Facebook Stories is a wonderful feature of Facebook that allows users to share videos, photos, or any kind of creative work. The specialty of the feature is whatever content you share; it would disappear after 24 hours. It’s exactly similar to Snapchat stories.
However, Facebook Stories don’t have any comments or likes section. Instead, the user can interact with the viewers through Facebook Messenger.
Now the most asked question – why you should use Facebook Stories for business.
Just after the feature came into existence, people were taken aback because Instagram stories had started to take its leap. But by May 2018, they gradually understood its significance in connecting to a broader network and there was an increase of over 150 million daily active users.
So, new age marketers predict that creating and sharing content on Facebook Stories will definitely help you to see an exponential rise in your marketing communication.
Haven’t you experienced a decrease in organic reach when marketing content stopped appearing on people’s News Feeds?
Needless to say, it was quite disappointing, but now Facebook Stories fill up the gap. Experts opine that this new feature of Facebook will help you grow your engagement, strengthen the relationship with your Facebook audience and build brand awareness.
How to use Facebook Stories?
It’s effortless to use Facebook Stories. The Facebook story notification appears right at the top of the Facebook app. So when your followers open the profile, the first thing they see is the stories that you have shared.
Undeniably, this is one of the perfect ways to catch your audience’s attention.
One of the best news is you can cross-post your Instagram Stories to Facebook easily- for example; you have been sharing great content on Instagram Stories, now you can begin sharing it with your Facebook community.
Facebook users throughout the world is highest than any other social media (more than 2.7 billion users to be precise), it’s the largest social network.
You would definitely grow your organic reach and stand out amidst your competitors.
The bottom line is Facebook Stories are a new way to let your audience know about your product and service. So, it’s definitely worth investing in as it enables you to reach your target consumers with ease.
How to post a story on Facebook business page?
One of the most significant queries of marketers- what to post on Facebook Stories to make them more engaging. When it’s about growing your number of followers, it’s important you have to build a strategy around specific goals.
Marketing with Facebook Stories: 5 Things You Should Know
Facebook, one of the largest and the best social media network, is an ideal platform for marketing. Amazingly, generates the highest ROI compared to other social networks.
All marketers prefer Facebook as it has the following attributes:
- Advanced audience targeting capabilities
- Audience and persona analysis
- Live video to engage audiences
And now with the Facebook Stories feature, the platform has become one of the most favorite tools for present-day marketers to connect with audiences more authentically.
Facebook’s F8 2018 conference inferred stories to be one of their most popular features. In fact, Facebook feels that by 2019, stories will become the most popular form of social sharing.
Have a Prominent Location
As we discussed earlier, Facebook Stories are placed at the top of the app. This indicates the first thing a user is likely to notice is the stories. On the desktop version, Facebook Stories have a prominent position at the top right of your page. Facebook Stories hence is the best way to showcase your brand and is an easy and effective way to get the attention of Facebook users.
Allows You To Enhance Your Brand Story
The Facebook Stories feature is endowed with built-in creative tools which include effects, video masks and filters. This shows that Facebook gives you the freedom to create attractive, compelling and engaging Stories. There’s no need to invest in any other tools. Facebook Stories give you so many possibilities & help you craft intriguing stories to grab the attention of your audience.
Help To Earn Audience’s Trust Through Authentic Post
You know that it’s really difficult to earn the trust of your audience in this new economic age. How do you gather their faith then? With Facebook Stories, you can get the necessary trust by showcasing the ethical side of your brand. As authenticity is the key factor in gaining your audiences’ trust, you can use Facebook Stories to share interesting behind-the-scenes footage of your company. In addition to that, you can also introduce your employees to your audience, so they get to know your team.
Enable You To Track Audience Performance
Through Facebook stories, you can analyze in which way your Facebook marketing campaign is going. You can track who’s visiting your profile and who’s viewing your stories. This approach can help you analyze what your audience prefers and what can you do to improve your strategy to target relevant people.
Rising Popularity Compared to Other Networks
One of the essential advantages of Facebook Stories – it’s experiencing rising popularity. Alongside Snapchat, WhatsApp & Instagram are on the league as well who are known for brand Stories. Facebook Stories have topped the list because it has seen a rise in 150 million users. It is predicted that today and in the near future Facebook will enjoy immense growth in story based marketing.
To Wrap Up
Getting enticed through stories is innate to us. The same goes true today as well. Wonderful, engaging stories grab our attention. Facebook Stories will be the bridge to connect a brand to your target audience. Leverage the power of Facebook Stories and witness a massive rise in your brand building. When it’s about reaching your target audience, A1 Future shows you how to do it.