Reddit is an unusual social media platform. The website has got no place for people’s posts featuring their selfies, stories, experiences and what not? So what does Reddit highlight? The website is all about showcasing information that people might find interesting and that is why Reddit ranks as the 8th most popular website in the world making it essential to use Reddit for Business. With this Reddit statistic, you can invariably understand that it means serious endorsing of useful facts that serve the purpose of gaining knowledge.
This may sound to be a bit unusual. If you ever visit the website, at its first glance, you will not be amazed or interested. The layout, the graphics and the design, all are pretty old school internet-like. But once you get accustomed to the website, then you are surely going to fall for it, for its way of prioritizing the purposeful content.
How did it start? The fantastic story of Reddit!
In numerous interviews, the co-founders, Alex Ohanian and Steve Huffman of this mighty website said that back in the year 2005, they came up with more than 30 names for their website, until they settled for Reddit. Alex even said that its mascot, Snoo, was doodled when he used to attend his marketing class.
Speaking of marketing, you will also be amazed to know that Reddit only used $500 to spread its word through the promotional activities. That’s like no money spent at all! To make the site look lively, the authorities created numerous fake accounts as well, in the initial phase.
The 1st real Reddit user is still an active member of this site. In fact, the very 1st non-member user of Reddit started by posting a complaint on the website.
Setting your Brand Digital by using Reddit for Business
More and more businesses are jumping on to the bandwagon of going digital. Other than having an official website, people are also extending their presence through the social media. Taking a detour from the usual options of Facebook, Pinterest, YouTube and Instagram, businesses are now opting for getting an account for marketing on Reddit.
So, why is Reddit a sound option for business expansion?
As one of the busiest and most popular websites in the world, Reddit comes with a lot of records in the areas of public viewing. Reddit for Business is a winning idea as it has got communities called the subreddits dedicated to sharing and spreading pure knowledge and facts. In fact, Reddit statistic shows that it has more than more than 138 active communities and 80,000+ moderators.
Share links, invite people for discussions, share articles, pictures, videos, your views and promote your business by expanding the network.
Consider the following aspects when you are marketing through Reddit
Reddit is all about Karma. What you give to the Reddit users comes back to you in the form of inevitable results, good or bad. What we mean here is that Reddit is the unique social media website, where the users upload their preferred links, posts that matter and are useful for others. What works well with the brands using Reddit for Business is an excellent content-driven post with enriched information. This social media platform has got no place for people’s sharing of personal events and moments. Therefore, while marketing on Reddit, all you should do is:
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Deciding on what to post
Redditors usually love posts which are interesting, presented humorously and useful. Depending on what your business offers, you have to plan the posts accordingly. Present the content in the most engaging way so that the underlying message of the content is conveyed to the readers, easily.
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Interact with people via voting
Reddit users love discussion and voicing their opinions through polls. Design your content for it in such a way that it intrigues the mind of the readers. As per Redditmetrics, 58% of its users belong to the age group between 18 to 29. It would be better if you could involve them in a polling session so that promoting your brand would be logical, sharp and direct.
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Maintain transparency with your strategies
Reddit users are well-versed and educated. Therefore, they expect the best and reliable information. Sharing quality content with the right crowd and at the right time will bring you the leads that you have always eyed at.
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Know the features of Reddit, by heart
The most crucial elements of Reddit that can be ideally used for branding are:
- Reddit Tips: Through which you can provide advice and hacks to make life easy for your readers
- Imgur: Want to use a picture? Refer to Imgur, an affiliated image hosting site for the Reddit users
- University of Reddit: Offer all kinds of educational and exciting facts of knowledge to the readers, through Reddit.
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Run your ads on Reddit
Flash and spam ads are not allowed on Reddit. As a social networking site, it holds a lot of adverts that run on the website and earning a good load of money.
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The power of Reddit Gold
Reddit gold is the value that a user gets for its subscription. Against this value, the user can buy many items from multiple partners. The gold is procured without any extra charges. Reddit, in this scene benefits from issues, questions and certain things that are raised by the gold partners.
This exciting and straightforward marketing tool makes the visitors put their faith on a brand. On the gold platform, the partners are selected carefullyby their merit and therefore the branding expansion is done fruitfully with Reddit.
Conclusion
Reddit, with its incredible and multiple useful features, attracts consumers with all their trust and faith. The site is becoming more and more popular. The content that you will share with others will speak loudly for you. You can also get a right amount of traffic to your website and other social media platforms through Reddit. Spread your brand more and spread it logically with Reddit, the front page of the internet, as it is called.
The latest Reddit Statistics shows that with its millions of users and audiences spread across this otherwise humble social media platform, any engaging content can instantly make news, instead, go viral. InfoGraphic Design Team brings out some of the mind-blowing Reddit Statistics in the InfoGraphic below:
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