When it comes to email marketing campaigns, the devil is in the details. A well-written email can make all the difference. Moreover, it is an extremely effective tool that can help reach the target audience, generate sales, build brand loyalty, and convert more visitors into leads.
More than half of the world’s population uses email religiously; the data is undoubtedly mesmerizing. Over 4 billion!! And not just this. Apart from the abnormally high user base, the ROI of email marketing is also on the higher side. 2020 saw an average ROI of $36 for every $1 spent.
Nonetheless, email marketing is a complex business. It’s not as easy as it seems because the landscape is dynamic and is ever-changing. In a bid to run successful email marketing campaigns, one has to stay on their toes and be updated with the current marketing practices.
What if you could boost the response rate of your emails by more than 30% and see more subscribers, customers, and revenue? Whether it’s a product launch, a webinar, a campaign, a new marketing program, or a sales meeting, boost your efforts by keeping the ultimate guide to email marketing campaigns in mind.
1. Start with a High-Impact Headline:
A headline is the most important part of any email because it’s what grabs attention first. In fact, according to an email study, it was found that only 17% of the recipients actually read the body copy of an email.
However, a well-written headline will get at least 70% of the recipients to at least glance at it. So crafting a compelling headline will increase the open rates and click-through by a significant factor.
2. Craft the Subject Line more Effective and SEO Optimized:
People pay thousands and thousands to get their ads featured on the top of the results pages of Google. Featured snippets are extremely important. In fact, according to Google, “70% of all clicks are to the first three results.” And, on mobile, “90% of all traffic is to the first three results.”
Therefore, the subject line of your email is the most important element of your entire promotion. It is, by far, the most influential. Think about what’s going to be most important to the reader. What is the topic of the email? Is there any special offer that the company is offering? Are they sending out a holiday newsletter? Make the subject line catchy but also useful to the reader. Some of the best email marketing campaigns on the Internet have the most creative and out-of-the-box subject lines for everyone to admire and follow.
3. Create a Compelling Opening that Builds Interest:
The beginning of an email should hook the readers right from the get-go. A little spark is usually all it takes to get a reader’s interest. The first sentence of the opening should create that “spark.” Make it intriguing and interesting enough, so your reader wants to know what you have to say.
The first two or three sentences of an email are more important than anything else written! They are the “clues” to readers that help determine if they decide to read the message. And the more you persuade your audience/recipient to click the ‘open button,’ the higher is the chance of success for your email marketing campaigns.
4. Invest Thoughts into the Call to Action:
This is where the rubber meets the road, when it is about getting your readers to actually take the action you want them to. Without a compelling call to action, no amount of great writing will get readers to spend their money.
The Call to Action (CTA) button is the strongest tool you have to persuade people to take action. When people see a CTA button in their email, they’re more likely to click on it than if they don’t see one at all. This is because a CTA button is one of the strongest visual cues for the brain, which is designed to respond to stimuli, such as images and words. This is one of the most crucial aspect of designing email marketing campaigns that actually convert.
5. Add an Element of Surprise to Increase Opens and Click-Through
One way to add a sense of urgency is to give readers a pleasant surprise. Let them “discover” something hidden, unexpected benefit or advantage. This works especially well for eCommerce sites because the visitor can go home and tell their friends and family all about the pleasant surprise they found.
People are much more likely to read, think about, and respond to what they don’t expect. Be subtle. Use surprise as a way to get your point across and nudge your reader to read on.
6. Use a Short Body Copy that Grabs Attention
Apparently, a lot of people get distracted when they are reading a long body copy in an email. The easiest solution is to use a short body copy. The average attention span of today’s consumers is only 8 seconds. Grab their attention right from the start with a compelling opening sentence.
Bullet points numbered lists, bold and italicized words, and other such “grabbers” are especially important in the email copy.
7. Create a Personalized Mobile-Friendly Structure for your Emails
When we think about numbers, we tend to compare them to other numbers. The same thing happens with words, and that means that if we see a large number in a short message, like a phone number, we’re more likely to pay attention to it.
So, the trick is to write a lot of text in a short amount of time, which is why it’s important to optimize your emails for mobile devices.
8. Include Relevant Links and Call to Action
Often, marketers find themselves at a loss as to how to run successful email marketing campaigns that actually create an awareness amongst their TG, generate quality leads and bring some ROI. If you find yourself in the same soup, work upon the email draft you are creating. Make sure that your mail contains a clear call to action. This might seem obvious but many email marketers are guilty of leaving it to chance.
When sending out an email campaign, ensure that the link to your website is clickable. The text within the body of the email also needs to contain the relevant links or CTA buttons. A simple and concise subject line that matches your overall theme will work wonders in terms of driving traffic to the site.
9. Make Sure you’re Delivering Emails on Time
There are certain times of day when your email subscribers are most responsive to your messages. That’s because their biological clock is telling them it’s time to eat, sleep, socialize, or perform whatever other activities they get involved in.
This means there are certain hours of the day when they will be most open to the message. So, craft sales pitch to deliver messages at the most receptive time of day.
10. Easy Subscribing and Unsubscribing
People hate getting emails from marketers who want to sell them something. So one of the ways to make the emails more acceptable to readers is to give them the option of unsubscribing at any time.
Give them the option to opt-out with one click, hide your unsubscribe button in the upper right corner of your email, and write a short and sweet line that lets them know they can always stop receiving your emails by clicking on a link you provide. Unsubscribing lets you know which of your messages were not useful and you can make necessary course corrections.
In conclusion, when it comes to create successful and fruitful email marketing campaigns, the best strategy is to start small and test different strategies and tactics. And, the more data you collect about your email recipients and their habits, the better you’ll be able to tailor your messages to them.
Braced with the tried and tested email marketing strategies and tips for successful campaigns mentioned above, seek the best position to create a campaign that converts and helps you see a good ROI. Remember, emails and email marketing are going no where; and the more you practice, the greater you gain.
If you want some more email marketing campaign ideas how to leverage emails to gain more attention, engagement, leads and sales, do let us know. We shall publish another Blog post addressing to this.