Just like content is still the king, emails are considered as the most reliable marketing tool. Most of the millennials spend about 7 hours each day on their emails. So there’s a huge market that you can target. People check their emails on-the-go, even in private time. That’s the reason marketers carry their email marketing campaigns so diligently. And that’s also the reason why email tracking software are the rage!
And why shouldn’t they be? Email marketing is one of the most cost-effective solutions to acquire new leads and nourish the existing. Email marketing has gained an elevated stature across companies of all sizes – and millions of enterprises depend on this form of marketing.
Email marketing also empowers a marketer to send targeted messages to those prospects, who are already interested in the brand. Nurturing these lucrative prospects with personalized messages, supported by custom graphics, often boosts engagement rates. And most of the companies get the best results out of this tactic.
Your business grows if your revenue grows. And how will your revenue get a boost? When your sales team gets data-driven analytics and the correct open rates. Don’t let your sales team just copy paste data from the email inbox to your CRM. And for a detailed analysis, you must know how exactly your emails are performing.
Best Uses for Email Tracking Apps/Software/Tools
Whether you have the valid email id at your disposal, or you are targeting the appropriate target audience – you may get to know all these and much more through mail monitoring tools, that are easy to afford. Mainly tracking your email is required for the follow-up process and to understand who all have opened your emails.
Simply put, marketing through email builds brand credibility and makes you stand out from shady spammers. It also encourages brand recognition. The more your audience receives your emailers regularly, the more frequently will they recognize your brand amongst the others.
And on top of every other thing, email marketing builds a strong and cordial customer relationship. You may announce your upcoming products and services and other offers through weekly emailers. You may share good reads through these emailers. You can also share your blog posts via emailers and newsletters every alternate day.
All these efforts collectively help you to build a better relationship with your customers and leads, bridging the gap between you and them. And by tracking your email, you can gain full control of your campaigns and get a fair idea of how exactly your emails are being received.
Why does your Business need an Email Tracking Tool?
Often we think how does email tracking software work? Well, a single pixel is embedded in the outgoing email. And when that pixel is loaded, the mail is considered to be opened. This is of utmost importance for the sales team to understand how the clients or leads engage with the dispatched emails.
If you still have any doubt as to why do you require an email monitoring tool, then keep reading.
Given the significance of emails and email marketing, it is of utmost importance to know how an email is performing. Or who does it reach out to? Whether the targeted audience is apt or not these tools give a direct insight into a prospect’s areas of interest that you can target at. You may also get an idea if the content could be improved or any other aspect that can be worked upon. Metrics like these streamline your business process and increase your bottom line.
When an email system is automated, handling the inbound and outbound emails becomes easier for the sales team. This is overwhelmingly beneficial for businesses of any size, to generate critical data. Marketers and sales team can build a marketing strategy that actually produces results, meeting the preferences of the target audience.
However, choosing an apt email tracking tool is the challenge. There are several tools you may find on the web, but which one is right for you, you need to decide. We have compiled a list of 15 best email tracking software to help you make an informed decision when it comes to marketing through emails.
You may already have a stellar sales team and a great strategy, but from these tools, you shall get critical visibility that will take you a long way. Implement any of these and use the insights to benefit your business.
Amongst the most renowned email tracking tools, Yesware is the most potent sales engagement platform that provides an app for Office 365. It is best known for its advanced email tracking features, email scheduling, calendar scheduling, reporting features and much more.
Yesware gives an in-depth insight and a prescriptive sales analytics that helps a sales team to anticipate customer behavior and buyer psychology. It provides real-time open notification, presentation page views, attachment open, links click. Moreover, Yesware is amazingly easy to integrate with any CRM like SugarCRM, Salesforce, and the likes.
It is also duly compatible with Gmail and Outlook, which makes it the best mail tracking tool out there. You can track the click rates, open rates, reply rates, attachment downloads, send personalized emails to up to 200 people at once, create engaging email templates and much more. The assigned team can track sales emails and improve themselves gradually with these analytics and increase customer interest.
2. 250ok Suite
If you ever ask yourself how to track an email in the most bona fide way, then 250ok Suite will be your perfect answer. This software enables you to maximize the performance of your sales team through advanced analytics and deliverability. Not only it helps to improve inbox performance, but it also creates customized email management solutions for you.
250ok Suite tracks all the necessary aspects of your emails that ensure your messages get conveyed to the right target audience. Just set the tool and forget it, the tool works on its own. 250ok Suite is currently used by the pro-marketers and email marketing teams of all business sizes. One can get detailed insights on sender reputation, inbox performance, fraud protection, email health checks, expert-guide onboarding, etc.
This is another best sales engagement tool that includes functionalities for tracking emails, scheduling emails, creating automated follow-ups, saving templates and much more. One gets an instant and real-time notification the moment someone opens your emails. It can also be functioned from any Android device.
Best for sales professionals and marketing personnel, SalesHandy offers a thorough email recipient’s engagement data. The SalesHandy plugin is compatible with both Gmail and Outlook, so a marketer can use both to keep track of their emails. Apart from marketing and sales teams, this mail tracking tool can also be used by HR persons, realtors, bloggers and freelancers.
An email tracking tool and a chrome extension, targeted mainly towards sales teams and marketing managers, that works with Gmail, Macmail and Outlook. Being a chrome extension, Bananatag can be easily used in Google Chrome, as well as in Mozilla Firefox. Get complete tracking reports and notifications whenever an email is opened.
The tracking reports give an individual the efficiency to engage with customers and leads. Being aware of the website traffic, the downloads and email opens get you to a good place where you can make strategical decisions. Bananatag is mainly a cloud-based integration tool for sending socially creative emails to the desired target audience.
5. Cirrus Insight
Acquiring the 5th position in our list, Cirrus Insight is another email tracking tool that integrates Salesforce with Gmail, Google Contacts and Google Calendar. It is a product from the Salesforce app exchange that empowers an individual to increase sales productivity, send and track emails using contacts from Salesforce CRM.
Through Cirrus Insight, a marketer gets an instant view of Contextual Salesforce Information in the email inbox, which reduces the hassle of entering data into the CRM. Boost your team’s performance with follow-up reminders, meeting schedules, preview templates, etc.
Not just this, Cirrus Insight gives you an additional feature that embeds significant clients and their respective information directly in your email client. This is called the MyLists tool. With this, you can access the information while typing the mails. Quite a handy feature!
A popular app and simple to use Chrome extension that works fine on iOS and Android devices. This app is mainly intended for Gmail users with features like email tracking, reminders and follow-ups when emails are not responded. Likewise, when the emails are opened, or links are within mails are clicked, the senders are duly notified.
Users may schedule a specific time to send an email and the emails are dispatched automatically. Moreover, you can integrate the software with Salesforce that enables you to track the emails in the CRM. If you want a cleaner inbox and don’t want to lose track of your mails, switch to Boomerang.
The tool utilizes an advanced and powerful cross-platform tracking that remains active even when recipients open your emails on mobile devices. And unlike other email tracking tools, Boomerang’s read receipts respect the user’s privacy that further establishes trust and transparency with your audience. It is basically a software that increases the productivity of your sales team and lets you focus on other crucial matters.
7. Newton Mail
This is quite different from the other tools listed here. It is an email app with amazing features that help an online business to bring perfection in its email marketing. Apart from these features, it also has a mail tracking mechanism to track your subscribers.
The features that make this app so unique, are Snooze Emails, enders Profiles, Read Receipts, Undo Send, Connected Apps, Send Later, etc. With all of the features together, working seamlessly on Android, iOS, Windows and Mac. You may see the actual person behind an email as well as connect Newton mail with other pocket apps.
Schedule your emails at a specified time that really comes handy. Newton Mail also enables you to undo the sent email within a specified time. This app is a true friend for those who are entirely dependent on emails.
A customer and lead data platform to track email campaigns, newsletters, individual emails and digital mailings. It is primarily a lead generation and sales enabling tool that can integrate with you Gmail and track email opens, link clicks, etc. LeadBoxer automatically captures visitor information, what company they work for, customize lead score, and more. And those are the vital things that an email tracking app should do.
One may set alarms through Smart Lists. The filter facility of LeadBoxer utilizes big data technology to give factual data. All these data are organized into the LeadBoard, and your leads are given a score based on their rate of engagement with your company. Your leads’ digital behavior is taken into consideration and automates this process. LeadBoxer has certain metrics to calculate the lead score.
A fantastic email tracking and scheduling tool ideal for businesses of all sizes. This tool improves the sales team’s productivity, email effectiveness and follow-ups. Automation and engagement stats are shown in the tool that includes where exactly the emails are forwarded, the number of clicks and attachments downloaded, and much more.
LiveHive is a brilliant tool to increase buyer engagement and skyrocket your business’s success. It offers deep buyer-based and customer-centric analytics and advanced automation. If you want to deliver excellent customer value and drive higher sales growth, then try LiveHive. Optimize your sales processes with end-to-end visibility across the sales funnel and drive more revenue.
The most straightforward and simple email tracking software that is perfect for small businesses, freelancers, or start-ups. This tool lacks complex features like other tools, but is equally efficient. It has a clean and sleek interface that is ideal for business owners who prefer simplicity.
MailTrack works efficiently with Gmail and Google inbox, as well as on four leading browsers like Chrome, Firefox, Edge and Opera. This app shows the read receipts in green, open time of the email, also the device wherefrom it was opened. It has an effective real-time tracking feature that has good reviews.
You get to know when exactly your emails are opened, which is in itself a great insight that helps you to pitch a customer. The most exciting part is the read receipt, which is similar to Whatsapp’s blue tick.
A leading sales engagement platform, enabling organizations to deliver better sales experience and generate faster revenue. It helps an individual to track both emails, as well as telephonic interactions. SalesLoft offers personalization in built-in emails that enhances the customer experience.
The metrics that are covered in this software are social media and chat interactions, as well as phone calls. It offers authentic data from the web that helps to prioritize leads and make the sales team aware of the new leads and enquiries. That makes them more efficient and have further productive sales interactions.
It can be integrated with Salesforce and you may even send mass emails without any hassle. And what more exciting is, you get A/B testing in all the steps, including phone calls.
With Gmelius, a marketer can collaborate with his/her team in real-time without even leaving the inbox. This email tracker software creates a seamless business workflow by bridging the gap between internal and external interactions. This consolidates a business and yields increased transparency among team members.
Gmelius empowers a manager to share private email notes, provide detailed action and keep everyone in the loop. One can collaborate from behind the curtain and even then keep everything in sync and order, thereby enhancing productivity and efficiency of not only the sales team, but the company as a whole. Emails could be automated and personalized.
And with the smart “If this – Then that” style of Gmelius, your sales guys can maneuver the process based on the recipient’s reaction. Though its functionality is similar to other software, Gmelius comes with a lucrative affiliate offer, where anyone can become a Gmelius affiliate and earn hefty commissions. This software is trusted by thousands of teams across the world that makes it even more authentic and reliable to adopt in a sales strategy.
In a nutshell, Gmelius transforms our inbox into a centralized workspace. That’s the most efficient email tracking service that Gmelius provides. However, there’s a small limitation, as Gmelius works only with Gmail. Nonetheless, there’s no limitation to its compatibility with the leading browsers like Safari, Chrome, Opera Mini, Mozilla, etc.
If you are finding for a complete sales acceleration and all-in-one compact solution, then ToutApp can be your best choice. This software merges phone, email, client integrations and CRM into a single collective interface that empowers sales personnel to create personalized email strategies.
Repetitive tasks are done seamlessly and Salesforce integration is pretty easy. ToutApp has a Calendar that streamlines bookings, other features include, email tracking, click-to-call, email templates and analytics. Users can get real-time tracking insights and stats of all the emails sent. ToutApp also sports intra-team chat and notification system.
These features can be accessed directly through your CRM, so that your copying and pasting data from one platform to another, reduces drastically. Enterprises, account executives, sales operators, sales development representatives, sales managers – all can use ToutApp with ease.
A brilliant email tracking extension for scheduling, auto-follow, real-time desktop alerts, and increasing your revenue. Track unlimited emails, links clicked and follow up your recipients with MailTag. This works with Gmail only, but that doesn’t pose as a problem as 1.5 Billion users across the world use Gmail.
Once an email is dispatched using MailTag, you will receive a notification immediately when your email is read, which is in itself a great feature. MailTag comes with a nicely designed and user-friendly dashboard that gives clear insight on the dispatched emails, opened emails and how many links clicked.
The sales team can also check the sent emails to know the email status. Well, for added convenience, one can check these statuses directly from the dashboard, as well.
An extensive tracking app that lets you know precisely when your email gets opened and notifies you instantly. MixMax allows you to track individual opens even when you dispatch emails in a bunch or group. This helps you to act quickly and take collective action.
You can follow up with each and every recipient with enough precision. One gets built-in templates, in-email polls, email tracking, calendar scheduling, automated email follow-ups in the MixMax dashboard. Apart from these features, some more interesting features are custom branding, sequences, surveys, undo send, send later, instant meetings, and much more.
And integrating this software into your CRM is hassle-free. This software primarily works well with Google Inbox, Gmail, Pipedrive and Salesforce CRM. Outlook integration will soon be available.
Turning over to you now!
So there you go! With all the email tracking software mentioned in our list, start adopting these tools into your email strategy. When it comes to mail tracking or monitoring, it is always recommended to choose the best. Because monitoring each of your emails has an immense benefit on your business.
From the perspective of following up and sending personalized emails to the clients, email tracking stands advantageous. Increase your email deliverability with these tools and get the most out of them.
When your business needs engaging emailers for amplified promotion, you may talk to us. If you want to enhance your email marketing campaigns with engaging videos, let us know. Track the entire customer journey of your leads by selecting the apt email tracking tool for your brand, backed by the efficiency of our talented digital marketing team.