Are you ready to take the next leap in your sales and marketing strategy? Are you ready to up your game and leverage future technologies to get new customers? So your answer lies in Voice Marketing and the technology involved in it. Though it is yet to be adapted on a mass-scale, it doesn’t change the fact that voice search marketing is surely a disruptor and is on higher demand.
The last year saw a dramatic rise in the adoption of the voice tech, especially seen in Smartphone users. This is clearly evident from the fact that over 65% of consumers between 25-50, preferred to, or actually used the voice-activated search technology. This number will in fact see a major rise in 2023, wherein number of voice assistants is likely to increase from 6 billion to over 8 billion.
Voice Marketing is Shaping the Future
Marketing through voice search is the future of digital marketing. It’s an effective way to connect with customers in ways that aren’t possible with traditional forms of advertising. The world is changing so fast these days, and the next generation of tech is coming faster than ever before. And more and more marketing agencies will adopt the technology to enhance brand exposure.
Thus, this powerful new channel can help you get more customers and sales. But to make the most of this new technology, you need to understand the technology behind it and how to best leverage it in your campaigns. So if you wonder how to do voice marketing the right way, understand the basics of it.
Let’s get straight to the definition (just to give an idea, not to bore).
What Actually Is Voice Marketing?
It is the usage of marketing strategies to reach your Target Group through voice-enabled devices, like smartphones, smart television, speakers, home devices, and even car devices. Basically, it is all about giving your customers the ability to ask you questions and receive answers.
It is one of the newest and most exciting trends in the marketing world. This type of marketing can be best described as the use of human voices in marketing, advertising, public relations, and other communication to produce positive, emotional, and long-term relationships between a brand and its customers.
For businesses of all scales, this technology can prove to be a huge thing; and it’s going to come in handy for small business owners to market themselves and their products to a younger generation that’s more connected and used to talking to their phones than ever before.
Why is there a need for a Voice Marketing Strategy?
One of the main reasons that voice advertising strategy is getting adopted so rapidly, is because it happens on a personal level. Cause this is literally the beginning of the era that thrives on personalization. Additionally, 62% of the total US population uses a voice assistant – making it a bigger market to explore, with each passing day.
While we get to see a lot of speculations regarding this comparatively recent trend, it is also true that it has hit the world hard. After all, how does it feel to be like Tony Stark conversing with your personal JARVIS! Cool, isn’t it?
Where does it fit in?
Voice-enabled marketing takes the concept of voice out of the realm of traditional advertising and instead places it squarely into the realm of content marketing. The goal of voice marketing strategy is to present your business as a real person. There are a number of channels to connect with customers, but the most effective channels are the ones in which customers can actually be reached.
Also, this doesn’t necessarily mean text-based messages, but rather any kind of direct conversation between the marketer and the consumer. This conversation can be via phone, SMS, email, social media channels, or even in-person.
Challenges and Risks involved:
If you are wanting to take a chance on whether your company should invest in voice tech, start by asking yourself these questions: Is it relevant to the brand you’re trying to build? Will it add value to the products and services you sell? Can it be used as a differentiator? Is it valuable enough to justify the cost? If the answer to all of these questions is yes, you have the makings of a successful voice marketing program.
This is one of the hottest buzzwords in marketing today. The idea of marketing to individuals based on their unique personalities has never been more popular. But there are many challenges and risks involved with this new method. The biggest risk is that you may end up with a product that doesn’t meet the needs of your audience. And it is followed by the second risk, that you may fail to know who your target market is until it’s too late.
Marketing is a science after all. With algorithms, algorithms, and more algorithms feeding consumers what they want to hear, customer acquisition and voice marketing basics will become even more of a science. We will have to reprogram our thinking and hop on the line for a talk with our mini friend, Google home. What’s the point of marketing if not to connect with your audience?
But if you can’t understand your audience, you will never be able to build a marketing plan that speaks to their needs and interests. Marketing is about understanding your customer – and how they think. It’s about making yourself available to them. It’s about giving them what they want when they want it.
Some recent trends for voice-enabled advertising and marketing include:
- Smart Speaker
- Voice AI
- Improved Machine Learning
Voice Search Engine Optimization:
Any business seeking to attract the most possible inbound traffic to a website must implement Voice SEO. This has become truer with the rise of voice marketing in the recent times. Here are some ways to optimize for voice searches on your site:
- Using natural language with direct answers to specific questions is key.
- Studies show that nearly half of all people using voice search daily are searching for a local business. So, not to miss out on local search traffic, it’s important for merchants to keep Google My Business listing and eCommerce stores in proper order and updated information.
- Make certain, your content is optimized and up-to-date.
2 Big Brand’s Voice Marketing Examples to look for:
They took a big jump and made the whole Domino’s experience smoother for their customers with voice technologies. Now, by speaking to Amazon Alexa, one can build a new order, reorder the previous order, and check the order’s status. No middle man, no phone calls, no going to the store anymore.
Through Amazon Alexa, users can ask the smart speaker to play a random TED Talk, the latest TED Talk, or to search the talks by topic or speaker. It is one of first entertainment shows to have worked upon this technology to gain more viewers across all tech channels.
All said, advertising through voice tech is a unique form of advertising, that uses the human voice to interact with potential customers. It’s not an entirely new concept, however, it is becoming increasingly popular as people start recognizing its effectiveness. There are many different ways that people can use their voices to reach out to customers, such as through telemarketing, podcasting, video calling, and more.
Voice marketing, however, differs from other forms of advertising in that it gives businesses an authentic human way of communicating with potential and existing customers. It also offers a number of advantages, including its non-verbal, personal, and memorable, allowing your company to connect with consumers on a much deeper level than traditional advertisements.
So, if you want to experiment with this new trend and adapt it within your marketing strategy, consult a professional team and start your journey!