To be very honest—VPAT sounds like something you’d hear in a corporate meeting. Something you’d need PPTs and Pie charts to understand. But here’s the thing: the concept of VPAT is kind of simple. If you’re running a business...
Launching a new brand can be a daunting challenge for pharmaceutical companies. As we know, pharmaceuticals are not as simple as other industries. It takes more work to develop a drug’s profile, positioning, and pricing. They are very complex,...
As healthcare marketing continues to evolve into a complex landscape, digital touches continue to matter and pharmaceutical companies need to develop new ways to market their products.Digital touchpoints are those points of contact between a brand and its consumers....
We have got to admit that the Coronavirus (COVID-19) pandemic has disrupted every aspect of our daily lives leading to sweeping changes to the notion of business. There’s nothing ‘business as usual’ or ‘we are open’ now. It is...
With stock markets crashing and the COVID-19 cases surging, staying afloat in the market has been the primary concern of several businesses across the globe. Governments around the world have acted decisively to protect the vulnerable citizens and limit...
Owing to the social distancing mandates in the wake of the COVID-19 outbreak, many IT employees are compelled to double up their homes as their workplace. Companies and enterprises, big and small, are rolling out mandatory working from home...