A1 Future Technologies

03 July 2020

What Is Customer Segmentation What Are It’s Different Models

As the definition designed by Shopify Customer Segmentation “is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.” In case of b2b marketing, there are mainly types...

Business Growth, Content Marketing Leave a Comment

31 May 2020

Covid-19 Job-Loss: Why Customers & Employees Need Your Empathy Now?

We have got to admit that the Coronavirus (COVID-19) pandemic has disrupted every aspect of our daily lives leading to sweeping changes to the notion of business. There’s nothing ‘business as usual’ or ‘we are open’ now. It is...

COVID-19 Leave a Comment

25 May 2020

The Handy Guidebook Of Leadership In Times Of Crisis

Amidst my fraternity, whenever I ask my colleagues that what makes a good leader, they all unanimously agree to the answer, VISION. The answer had always remained the same even when I asked students, executives and my own managers....

Business Growth, COVID-19 Leave a Comment

12 May 2020

Fighting Against The COVID-19 Odds – We Are Beside You Even At These Unprecedented Times!

With stock markets crashing and the COVID-19 cases surging, staying afloat in the market has been the primary concern of several businesses across the globe. Governments around the world have acted decisively to protect the vulnerable citizens and limit...

COVID-19, Work from Home Leave a Comment

24 April 2020

Working from Home during the COVID-19 Outbreak – The Dos and Don’ts of Making it a Success

Owing to the social distancing mandates in the wake of the COVID-19 outbreak, many IT employees are compelled to double up their homes as their workplace. Companies and enterprises, big and small, are rolling out mandatory working from home...

Work from Home Leave a Comment

06 April 2020

Working From Home? Here Are 20 Tools To Ramp It Up!

This is a time where the human civilization stands in front of perhaps the direst threat of all time, the Covid-19 disease caused by Coronavirus. At every day, every second, we, are losing people from this disease that had...

Business Growth Leave a Comment

23 March 2020

Digital Marketing Memes: How To Use Them To Gain Traction?

Content marketing has come a long way since its inception. It has outspread to a plethora of visual content varieties from only text-based missives. Today when it comes to engaging the audience and converting into your customers, nobody can...

Digital Marketing, Memes Leave a Comment

25 December 2019

15 Best Email Tracking Software To Give Your Email Marketing A Leg Up

Just like content is still the king, emails are considered as the most reliable marketing tool. Most of the millennials spend about 7 hours each day on their emails. So there’s a huge market that you can target. People...

Business Growth Leave a Comment

27 November 2019

Top 15 Click-worthy Call To Action Examples That Are Hard to Resist

To accomplish anything, we need a bit of motivation. Be it coming first in studies, or winning a competition, or succeeding in professional life. A trigger is needed to kick-start anything. Likewise, once your traffic finishes checking out your...

Content Marketing, SEO Leave a Comment

18 October 2019

The Top 10 Controversial Marketing Campaigns That Received Global Flak

We all love success. We all are hungry for fame and name. To make our business efficient and more productive than the last year, we constantly strive to improve our marketing strategies. In the era of digital media, it...

News & Events controversial ads, controversial marketing, controversial marketing campaigns, controversies in marketing, failed marketing campaigns, marketing ethics, questionable advertising, shock advertising Leave a Comment