A1 Future

Rebranding POS Software Company.

Elevating Brand Presence for Global Market Success

Challenge

A point of sale software company, primarily serving Indian clients, approached our agency with a need for a complete rebranding. The company planned to expand its products and services into international markets, such as the UAE, Mexico, Singapore, and the US. The client needed a new brand image that would represent its enterprise readiness, showcase its strengths, and position itself as a challenger in the global restaurant management software market.

Solution

Our agency took a comprehensive approach to the rebranding of the point of sale software company. We conducted an in-depth analysis of the company’s existing branding, industry trends, competitors, and customer preferences. Based on this analysis, we came up with a new brand strategy, messaging, and visual identity that would effectively communicate the company’s values and capabilities.

New Brand Name and Logo

 

We recreated the brand name and logo to convey the brand's values and mission to customers. Our design team created a fresh, modern, and scalable logo design that could adapt to different mediums and platforms. We ensured that the new logo design reflected the brand's global aspirations and enterprise readiness.

 

Brand Guidelines and Stationery

 

Our team developed comprehensive brand guidelines and standards to ensure consistent communication across all mediums. We created a visual identity system that included typography, color palettes, and graphic elements that reflected the brand's unique personality. We also redesigned the company's stationery, including business cards, letterheads, envelopes, and other collateral.

 

Streamlined Process

 

Our team streamlined the entire rebranding process to ensure that the client's expectations were met within the timeline. We provided regular updates to the client, and our project managers ensured seamless communication between the client and our design team.

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Impact

Increased Global Presence

The rebranding helped the company to expand its product offerings and enter the global market. Since the rebranding in 2015, the company has expanded to several countries, including the UAE, Mexico, Singapore, and the US.

Strong Brand Positioning

 

The new brand positioning helped the company to position itself as a challenger in the worldwide restaurant management software market. The cohesive branding message helped to communicate the company's enterprise readiness to serve global brands.

 

Improved Brand Perception

 

The rebranding improved the company's brand perception and credibility. The modern and professional logo and brand guidelines helped to establish the company as a reliable and trustworthy software provider.

 

Overall Impact

 

The rebranding helped the company to enter the global market and establish itself as a challenger in the worldwide restaurant management software market. The modern and professional logo and brand guidelines helped to improve the company's brand perception and credibility. The streamlined process ensured timely delivery of all the branding elements. The client expressed their satisfaction with our services and continues to work with us on a long-term basis.

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