Along with Facebook, Twitter and LinkedIn, Instagram has also made an impressive mark on the marketers as one of the biggest social media channels right now. The recent statistics reveal that Instagram has over 1 billion active monthly users with 25 million active business accounts (officially). Its a massive source of ad revenue and the Instagram ads are expected to generate about $11 billion in 2019. The present statistics and data confirm that Instagram will continue to expand in 2019 as well. Instagram’s ranks will inflate over the coming years and will reach 927.9 million users by 2021. So, we must know how to get more Instagram followers instantly.
With such impressive figures, analysts are of the view that it’s crucial you increase engagement on both paid and organic Instagram campaign. But compared to other social media channels it’s tough to get more Instagram followers. There can be lots of reasons for this, but the most valid reason is we don’t know the exact strategies of attracting and engaging our prospective clients.
To ease your tension and help you in the process we have listed 9 Latest Strategies to get more Instagram followers in 2019.
1. Popular and Trending Hashtags can Engage More Followers
Hashtags are quite crucial in today’s marketing landscape. According to a recent survey, we see that there’s an immense effect of hashtags on Instagram. One of the major advantages of using hashtags- people outside your current pool of followers will find you and follow you easily.
When you devise strategies on how to get more followers on Instagram, owing to the present trends, you can use the following three ways to use hashtags:
Trick # a): Focus on using those hashtags that your target audience is using. Undeniably, this will help you gain more targeted followers.
Trick # b): Find popular hashtags that get searched for frequently, e.g., #instagood, #followme #picoftheday are some of the most used ones.
Trick # c): Many hashtags get maximum likes and followers. These hashtags are designed like that. Using this strategy will help you get free Instagram followers instantly.
2. Consider Embedding Instagram Posts Onto Your Blog
Your blogs published on your website are the best way to let people know about your brand. And when you embed your Instagram posts onto your blog, you can easily persuade your visitors to follow you on Instagram. This approach enables your web visitors to see your post and connect with you personally. Your potential clients can visit your Instagram page by clicking on the Instagram logo on the post.
3. Enjoy The Prowess of Social Media Connections
Although we know that the social media channels have an immense role to play in engaging potential customers, interestingly we forget to employ the strategy. Industry pros recommend that we mustn’t underrate the influence of social media have on your connections. When you want to gain Instagram followers, you must value your social media network. Let your current fans, followers and email subscribers know about your availability on Instagram. In addition to that, there are several ways to let your customers experience your Instagram account.
a) You can add an Instagram badge and ask your subscribers and fans to follow you on Instagram. Even you can insert the follow button to your website to make it easier for your target audience to find and follow you.
b) Secondly, you can share all the interesting posts with your audience on the email list, social media followers and your web visitors. You can also ask your readers to put forth their input, feedback or thoughts.
c) Finally, let your target audience know why they should follow you on Instagram. People always look for something special. Hence, it’s imperative to tell them what’s your USP and what benefits would your followers enjoy if they select you.
4. Don’t Forget The Filters, They are Important
There’s nothing to worry on how to get more Instagram followers when there’s the option of using filters. Statistics show that filters can increase views and likes for your photos and filtered photos receive 21% more views and 45% more comments. However, you should keep in mind that all filters are not equal. So you must choose your filters judiciously.
5. Focus On Generating Branded Hashtag
Branded hashtags are much in use today and are one of the proven sources to get followers on Instagram. Such a hashtag is unique to your brand. Focus on generating a hashtag that reflects your brand and use it to spread awareness of your product/service engagingly. One of the fun ways to popularize your branded hashtag is by asking your followers to share pictures of them using your product. The more people use your hashtags, the more visibility it will get and eventually you will get more followers.
6. Geotagging – Proven Way To Impress Audience
Geotagging is an approach to attract local followers. The moment you geotag your photos, other users who have also geotagged their pictures with the same location will find your posts and start following you. Moreover, when someone searches the same area as of yours, needless to say, your posts will show up to them. This way you would get greater exposure and build up your local follower base. However, make sure it’s actually unique. Remember not to use an existing hashtag because this will destroy the whole purpose of your mission. But be sure to monitor your hashtag and all the shares, likes and comments you receive on posts that use it.
7. Instagram’s Video Ad Formats Can Do Wonders
While using the Instagram platform you might take all the necessary actions like visiting sites or telling a friend about your post, but it’s not enough. For wide circulation of your post, you need to employ and master the available advertisement formats. The platform offers Instagram video formats to target a selected audience.
There are three important platform video formats; you can select any of these to create Instagram ads:
- Carousel-style advertising format: This format is ideal to show multiple videos in a slideshow presentation. You can use around 10 slides at a row. This format allows viewers to swipe across each slide for additional images or videos. In addition to that, you can also use a call-to-action button alongside.
- Story Ads format: Such ads enable you to create advertisements in short-form, full-screen, vertical format and allow you to share those in the Stories section of Instagram. These ads are like a commercial break between your friends’ content and you. Interestingly, this ad format mimics the style and feel of other contents and prevents the message from being abrasive or disruptive.
- In-Stream Video Ads format: In-Stream video ads formats enable you to create visually-arresting ads. However, any Instagram video ad is almost identical to a traditional in-stream post. But the exception lies in the place – the in-stream post has a promoted button that directs the intended audience to a call-to-action. Instagram gives the option of either creating landscape or square format and each ad can be up to 60 seconds long.
8. Instagram Influencer Marketing Establishes Brand Authenticity
Instagram influencer marketing is one of the invaluable tools to connect to more and more people. This tool allows marketers to involve key thought leaders within the industry and enables push brand messaging to a wider audience. According to the marketing trends, aligning your brand with an authoritative voice add authenticity to your messaging. But you must be careful while choosing the right influencer. It’s imperative to find out whether the influencer has an immense impact on the audience or not. Before devising the influencer marketing strategy, you can create a short trial to identify how receptive the influencer’s network of followers is to your brand. However, to work effectively, you must assign your influencers with the right tools and resources.
9. Complete Instagram Profile Boosts Engagement
If you want to get real Instagram followers you need to focus on your Instagram profile-how it looks like and what brand personality does your profile express. Also pay attention to your feed, remember, it’s the first opportunity through which you can make a great impression and entice your consumers. When people come across your Instagram profile they first scroll down your newsfeed. People then decide whether your are worth following or not.
When you are in Instagram, it’s natural to want more followers, but in every sphere of life competition is tough and so every now and then you need to devise new and effective strategies. The above mentioned strategies are freshly brewed for you. Try these and it’s inevitable that you would engage as many as followers you want and amplify your business.