Podcast – the new company marketing strategy echoes company information to the target audience. Benefits of podcasts are many. Here’s an article that describes the benefits of making podcasts. Read along to learn why you should think about podcasting as your next marketing approach.
The gradual advancement in technology has led modern businesses to implement various high-end marketing tools to communicate with the potential as well as existing customers. These tools are of massive importance in meeting changing customer necessities and market demands. Among several such marketing communication tools, contemporary businesses find podcasts useful to connect with audience easily and instantly.
Today, podcasting has gained immense popularity for sharing company information. Almost all modern companies nowadays have started relying on the power of podcasts for improving their prospects. Needless to say, they are slowly enjoying the benefits of podcasts.
‘Podcasts’ – a term that existed since 1980 (as Wikipedia reports) slowly started spreading its glory in 2004. It has come a long way since then and today the service has established itself as one of the most sought-after marketing devices. With several long-term benefits of podcasts, it has become a well-known name in the online business fraternity.
Let’s take a quick look below at what is podcast and how you can use podcasting in business-
Podcasting or audio blogging (as know previously) is a service available on the internet for free. The service allows users to pull audio files like MP3s players from a podcasting Web site to share information through computers or portable music devices. The term ‘podcasting’ came into being from a combination of the words iPod (a personal digital audio player made by Apple) and broadcasting. Although the name is derived from the iPod, yet you need not use an iPod to listen to a podcast. You can use any portable media player, mobile or your computer. Hence, incorporating podcasts into your marketing plan offers numerous benefits to the company.
There are two types of podcasts – audio and video:
Audio podcasts are recordings of people that are predominately audio recordings only.
On the contrary, video podcasts are those that include filming of the people while recording the podcasts.
If you want to know why podcasts are great, you should understand the pros and cons of the podcast.
Here are 7 lesser-known benefits of podcasts in your business that show why are podcasts important-
1. Building Relationship With Audience
Podcasts help in building a productive relationship with the target audience (the listeners). The person speaking on the audio must possess the ability to talk engagingly. When listeners find something familiar with the speaker they are tempted to listen more. The audience must get to know appropriate reasons to listen to podcasts. In this way, the listeners get associated with the brand and they start building a long-lasting relationship and trust the company. This further leads to improved conversion.
2. Boost Traffic Generation
Through podcasting, you can reach to a broader demographic limiting geographical boundaries. This marketing tool makes your brand name popular to the potential customers. When people come to know about your brand, they start referring the same to their friends and acquaintances. With the increasingly considerable reach, interested people start coming to your business leading to improved traffic generation.
3. Podcasting – Alternative To Video
There’s no second thought that video marketing is crucial for any business. However, many companies have financial constraints while others might n’t have the right equipment. As a result, when they cannot spend on shooting videos, they start drifting far away from the mainstream. Therefore, to keep your reputation intact and stand out amidst tough competition if you cannot invest in videos, the second option is podcasts. These audio files have the power to attract and engage the target audience. People welcome podcasts because they break the monotony of textual information dissemination. Several surveys claim that podcasts also influence the potential customers’ buying decisions. More and more people are getting to understand the benefits of listening to podcasts.
4. Establishes Your Brand Authority
Podcasting means conveying company message and delivering company information through speaking. Hence, through persuasive speaking, you can share your expertise in your industry and simultaneously establish your brand authority. Customers always trust a company who provides accurate information about its services and products. Podcasts are the best source that helps in channelizing your thoughts for impressing your target audience. Attract and influence your audience with your public speaking skills.
5. Simple Yet Compelling Advertising Tool
A podcast requires minor investment compared to other types of marketing tools. Moreover, the podcast is also easy to produce. You only require a high-quality microphone and useful software to deliver the best quality podcast. All types of businesses prefer podcasts because they are the most affordable way to reach to the target customers.
6. Creates Effective Brand Awareness
Regular and consistent podcasting has a far-reaching effect. Such evenness is required in any business marketing. When you regularly update about your company and its products/services your audience starts understanding you gradually. This is a very effective way of making your brand name popular.
7. Ideal Content Marketing Tool
Podcasting is the best source of content marketing. Today contents play a significant role in attracting potential clients and retaining the existing ones. We know content is king and there’s no room for doubt that in this age of information overload providing high quality content makes you relevant. Moreover, it’s no secret that Google rewards those who create useful content and has the power of engaging audiences. It’s all about building relationships, earning trust and providing necessary information. Podcasts help you to perform all of these things really well. Furthermore, as and when required you can also repurpose your content in many different ways.
Podcasting is an excellent medium for modern day businesses. This is one of the best advertisements and sales tools that help you to step up amongst your competitors. Podcasting helps you to establish your online presence. Today, the podcast is much hyped about because as we see, it helps to gain client trust and building community relationships. The modern era is about satisfying customers when your audience is filled you win half of the game. Hence, it’s essential to find innovative ways to connect to your target customers.
Podcasting can be more useful if you take help of pros in the industry to create great audio files. A1future.com is an innovator in this niche who can assist you in creating one of the most valuable marketing communication strategy. Contact us to know more.